When The Road Calls Campaign
Hagerty
When The Road Calls Campaign
Hagerty is more than insurance -- it's a community of vehicle enthusiasts from all walks of life. I helped the brand develop a digital content strategy built to engage each of their audience segments.
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From classic cars to cafe racers, track days to garage builds -- Hagerty has you covered. I was tasked with developing a creative and strategic approach that conveyed this message to gearheads of all types.
Shot on location in California and directed by Cale Glendening, a range of templated assets were created, allowing the brand to reach their customers with the right message at the right time.
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