Do You Regi? Campaign
Regi
Do You Regi? Campaign
I helped define Regi's value propositions and develop a content strategy in support of the brand's upcoming market expansion by highlighting their brand pillars: Convenient, Trustworthy, Elevated, and Tailored.
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We developed over 30 pieces of targeted digital content for both paid and organic use. Further solidifying Regi’s brand presence, we also created market-specific content in alignment with the “Do You Regi?” Campaign.
The geo-targeted content, ranging from videos to cinemagraphs to photos, helped increase sign-ups to the platform while establishing brand awareness and growing engagement for the brand across social channels.
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